Is it just me, or has rap music video just gone and redeemed itself within the span of a week?
Straight up, Rik Cordero and Three 21 Media are just fucking killing it right now, bringing a host of perennial indie favourites to life - Joe Budden, Joell Ortiz, Smiff & Wess- with innovative storylines and creative shooting, delivering directly to a hungry online audience.
But its the majors that are stepping up for me. These three videos below, Jay, Saigon, Styles P - all different concepts, all different budgets, but still deliver the goods. From the decadence of Roc Boys in all its cameo glory, to the gritty and confusion packed (whats with the story thing at the end? random.) C'Mon Baby, and finally, my favourite, the psychedelic Blow Your Mind.
All thanks and props to OnSmash
Jay-Z - Roc Boys
Saigon feat. Swizz Beats - C'Mon Baby
Styles P feat. Swizz Beats - Blow Your Mind