HEARTLESS: 2008'S "STRONGER"?

Kanye's second single from 808's & Heartbreak, "Heartless", has come in at #4 on the Billboard Hot100 this week, also #1 at iTunes.

Idolator raise a good point for all of us who thought Ye might not be so lucky at radio this time around:

West’s “Heartless” erupts onto the Hot 100 at No. 4, nearly matching the No. 3 debut of “Love Lockdown” two months ago. Sales of more than 200,000—the week’s top digital track—are the catalyst. But unlike some other fast-breaking digital songs, “Heartless” is shaping up as a radio hit, too: it already registers on the lower rungs of the Pop and R&B Airplay lists (No. 67 on the former, No. 61 on the latter). Actually, Kanye’s an old hand at the two-single pre-album model—he did it on all three of his previous discs, each of which was preceded by one modest hit and one No. 1 smash: “Through the Wire” and “Slow Jamz” from The College Dropout; “Diamonds from Sierra Leone” and “Gold Digger” from Late Registration; and “Can’t Tell Me Nothing” and “Stronger” from Graduation. Even in this post-Carter III era, he hasn’t really changed his album setup strategy.

I don't know if "Heartless" can reach "Stronger" or "Gold Digger" popularity, it's the most listenable song I've heard from the new album though.