Tuesday, November 11, 2008

BLACK ICE CAMPAIGN


HitsDailyDouble have a great run down of the campaign put together by band manager Alvin Handwerker along with Columbia Chairman Steve Barnett and exclusive partner Walmart, which made AC/DC's first album since 2000 such a world-wide success.
Black Ice debuted at #1 in a staggering 29 countries, with a total of 4.8m units shipped worldwide, part of the 10.2m units of the band’s entire catalog sold thus far this year. These sales were racked up without iTunes or any digital version of the album, as the band insisted on not breaking up the record.
Read the rest here

Edit: I was in the middle of another post about Guns N Roses and had a complete meltdown with the title of this post, but its fixed now, phew!

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